brace yourselfs... fashion week is coming

Some free fashion goodies... The Allure Lounge Allure and Maybelline New York are teaming up on a week-long NYFW lounge, starting Thursday at the Empire Hotel. Stop by for an express makeover and manicure by the Maybelline team, hair styling by the DreamDry experts, and product samples. Thursday, September 5th through the 12th, 10am—5pm; 44 West 63rd Street Beauty treatments at L'Occitane The Flatiron L'Occitane outpost will offer complimentary beauty treatments on Thursday, as well as cocktails designed by PDT Mixologist Jim Meehan. If you spend $65 or more, you'll also receive a free L'occitane drawstring pouch filled with products, including the Almond Shower Oil and the Shea Butter Hand Cream. You can also cash in on a 10% discount here. Thursday, September 5th; 5pm—9pm; 170 Fifth Avenue I-DIY Denim Night at Levi's Join Refinery29 at the Levi's store on Broadway for a night of "crafting jeans, craft doughnuts, and craft beer." There will be a DIY station for jean customization, as well as complimentary snacks: doughnuts from Donuttery, and a beer bar. Reserve your spot by emailing rsvp@refinery29.com. Thursday, September 5th, 6pm—9pm; 495 Broadway Sunset Takeovers at Opening Ceremony BTW Opening Ceremony's week-long market at Pier 57 debuts today, and tonight there's a party to celebrate. DJ sets begin at 6pm, and at 9pm there will be a presentation of PENDV x Zana Bayne's "Magnum Opus" Capsule Collection. Also: free beer! RSVP here to attend. Thursday, September 5th, 6pm—10pm; 25 11th Avenue