3 cool festivals are happening since today in midtown:
To kick off the Super Bowl, Saks is hosting a four-day tailgate party that'll include Nars makeovers, pop-up shops, Jin Soon nail polish changes, styling events, and a handful of other happenings worth getting excited about. For the competitive crowd, they'll also offer a chance to win the SaksFirst Sweepstakes. The grand prize: one million SaksFirst Points and a special VIP shopping experience. Among the festivities will be two debuts from the department store: a preview of SneAKS, a new space for men's luxury sneakers that'll open later next month, and a Versace pop-up shop that will be open throughout the weekend. Check out a handful of the events listed below.
http://www.saksfifthavenue.com/stores/event.jsp?storeNumber=001&eventId=998501ee-eda0-448d-a5c6-fc852ed04838
Dome-Enclosed Space Called #PEPCITY will Feature Unique PepsiCo Food and Beverage Offerings from Celebrity Chefs David Burke, Marc Forgione, & Michael Psilakis; Concerts from Austin Mahone, Prince Royce, & Ziggy Marley; and Works by Art:
http://www.pepsico.com/PressRelease/PepsiCo-to-Host-Super-Bowl-Celebration-in-New-York-Citys-Winter-Village-at-Bryan01212014.html
The Super Bowl is coming to MetLife Stadium, and New York City will host a slew of events during the week leading up to the game, including Super Bowl Boulevard Engineered by GMC. This interactive, football-themed experience takes place January 29–February 1, noon–10pm, on Broadway between 34th and 47th Streets. Read on for details on what to expect at Super Bowl Boulevard, and check back for updates.
For more information, visit the NFL's official Super Bowl Boulevard page.
http://www.nfl.com/superbowl/48/events/boulevard
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